Data Protection & Privacy
Privacy Policy
Our commitment to protecting your personal information in compliance with POPIA and international standards.
Hybrid Concept is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services, in full compliance with the Protection of Personal Information Act (POPIA) of South Africa.
Information We Collect
We collect information that you provide directly to us, as well as information automatically collected when you use our services:
Personal Information
- Full name and contact details
- Email address and phone number
- Company name and position
- Job title and professional information
Technical Information
- IP address and location data
- Browser type and version
- Device information and operating system
- Geographic location (with consent)
Usage Data
- Pages visited and features used
- Time spent on our website
- Interactions with our content
- Referral sources and URLs
How We Use Your Information
We use the collected information for the following purposes:
- To respond to your inquiries and provide customer support
- To deliver and improve our services
- To analyze and enhance our website functionality
- To send you relevant information and updates (with consent)
- To protect against fraud and ensure security
- To comply with legal obligations and regulations
Legal Basis for Processing (POPIA Compliance)
Under POPIA, we process your personal information based on the following legal grounds:
Consent
You have given explicit consent for processing your personal information for specific purposes.
Contractual Necessity
Processing is necessary for the performance of a contract with you or to take steps at your request.
Legitimate Interests
Processing is necessary for our legitimate business interests, provided your rights are not overridden.
Legal Compliance
Processing is necessary to comply with legal obligations under South African law.
Your Rights Under POPIA
As a data subject under POPIA, you have the following rights:
- Right to Access: You can request access to your personal information we hold
- Right to Correction: You can request correction of inaccurate or incomplete information
- Right to Deletion: You can request deletion of your personal information under certain circumstances
- Right to Object: You can object to the processing of your personal information
- Right to Data Portability: You can request your data in a structured, commonly used format
- Right to Complaint: You can lodge a complaint with the Information Regulator of South Africa
Data Security
We implement comprehensive security measures to protect your personal information:
- End-to-end encryption for data transmission and storage
- Strict access controls and authentication mechanisms
- Continuous monitoring and threat detection systems
- Regular security training for all personnel
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, it is securely deleted or anonymized.
International Data Transfers
If we transfer your personal information outside of South Africa, we ensure appropriate safeguards are in place, including standard contractual clauses, adequacy decisions, or your explicit consent, in accordance with POPIA requirements.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience. You can control cookie preferences through your browser settings.
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Help us understand how visitors use our website
- Functional Cookies: Remember your preferences and settings
Third-Party Services
We may use trusted third-party service providers to assist in operating our website and delivering our services. These providers are contractually obligated to protect your information and use it only for specified purposes.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the 'Last Updated' date.
Contact Us
For questions about this Privacy Policy or to exercise your rights under POPIA, please contact us:
Company: Hybrid Concept
Address: 114 West Street c/o Katherine and West 6th Floor, Suite 43 Sandton 2196, South Africa
Email: info@hybridconc.com
Phone: +27-11 245 5900
Last Updated: March 3, 2026